Case Studies
Five projects tracing one arc: setting the data strategy, building the infrastructure it depends on, and getting the result to the people who act on it — leadership and customer success, not just a dashboard.
Bringing Publisher Data Into One Place
Consolidating scattered publisher data into a single system built for retention, expansion, and partnership decisions.
Making Sense of Multi-Publisher Data
Five newsroom data sources, five different structures, one clean directory joined to public Census data. Resolves what can be resolved using each source's own data, and flags honestly the one case that can't.
Predicting Publisher Churn
A model to identify at-risk publisher accounts before they churn, built as part of a Data Science certificate capstone.
Getting Data into the Hands That Need It
A weekly pipeline that turns raw warehouse metrics into plain status labels inside the CRM, so the customer success team sees publisher health without needing to interpret a number themselves.
A Daily Analytics Briefing for Editorial Teams
A scheduled pipeline that turns scattered publisher data into a plain-language daily briefing for editorial teams, no dashboard required.
Keeping Subscriber Data in Sync, Instantly
An event-driven system that routes subscription changes across multiple publisher sites to the right place in real time — segmentation, fulfillment alerts, and audit logging included.